JANUARY 2018 DAI SOLUTIONS ADVISOR
As we get into 2018, it is important to remember the principles of good communications, and reinforce the best practices that are the hallmark of a successful venture. Good messaging is the bedrock of an effective communications campaign. A message that elicits an emotional response and spurs a positive action by your audience is key. But how do you prompt the same response in different audiences? In this month’s DAI Solutions Advisor, we explore ways to get your message out effectively to different audiences. Read the January DAI Solutions Advisor.
GETTING YOUR MESSAGE WHERE IT NEEDS TO GO
Your message is engaging, thoughtful, and meaningful — check, check, and check. But how do you get it to the right audience, and how do you get them to respond? Continue reading
SELECTING THE BEST CHANNELS TO CARRY YOUR MESSAGE
A critical part of developing and implementing a communications strategy is selecting the channels and vehicles you will use to carry your message. Beyond print media; radio, TV, outdoor, mobile, and social media all offer you different ways to reach your audience. To properly leverage each one, or to decide which to employ, you need to understand the strengths of each. Continue reading