ENGAGE WITH YOUR COMMUNITY PERSONALLY AND PROFESSIONALLY

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The far-reaching benefits of companies engaging with their communities through corporate social responsibility programs have been well documented. Continue reading

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PROFESSIONAL DEVELOPMENT AND MENTORING FOR YOUNG WOMEN

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Entering the workforce is the first opportunity for a young woman to engage with others on a professional level. Continue reading

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JUNE 2017 DAI SOLUTIONS ADVISOR

March 2017 Newsletter

Although Costco and Whole Foods sell groceries, almost no one thinks of them in the same way. One is associated with items sold in bulk at a no-frills warehouse and the other with natural foods sold in an upscale market environment. The impressions we have of these businesses – their brands – are carefully curated from the language they use describing themselves to the shopping experience they provide. Whether you realize it or not, your organization has a brand and protecting it should be a priority. In this month’s issue of the Advisor, we explore the many facets of branding including developing your visual identity. Read the July DAI Solutions Advisor.

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THE VALUE OF A STRONG BRAND

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According to Statista.com, there are nearly 223 million smartphones in the U.S., and digitaltrends.com reports that almost 45% are iPhones, with Samsung phones a distant second at 28%. Continue reading

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DESIGN AND VISUAL PERCEPTION

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Imagine wearing a burlap sack to an executive job interview or ripped jeans to a black-tie event. Despite having the best of intentions, how you present yourself affects how others perceive you. Continue reading

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