Zeiders Enterprises helps Service members and military spouses manage the transition from military to civilian life, providing services like employment and career counseling and job search skills. DAI Solutions worked with Zeiders to update its branding and create a custom website built to keep pace with the business development and marketing needs of the growing organization.
Challenge: Zeiders’ brand needed updating and its website did not meet the needs of the organization in promoting its programs to enhance military Service member and family productivity, strengthen readiness and resiliency, and empower members of the military and veteran communities for a better quality of life.
Approach: We started our work from the ground up, beginning with a refresh of Zeiders’ corporate brand. The new brand was applied to the responsive website redesign, collateral, social media and more. DAI Solutions created a responsive website in WordPress that included a new information architecture, user experience design, imagery, content development and analytics. We worked with Zeiders marketing and corporate development teams to establish an SEO strategy that increased search results, added visibility and generated new traffic to the website. The new branding was applied to a suite of complimentary collateral materials containing clear calls-to-action that drive traffic to the website so activities can be monitored and reported. We also developed a sub-brand to support Zeiders’ recruiting department with their distinct goals and objectives, content and calls to action that targeted potential employees.
The combination of the website redesign, search engine optimization and new collateral generated an increase in unique visitors, with nearly 40 percent of traffic being brand new to the Zeiders’ website. As a result of the initial branding, website development and collateral effort, DAI Solutions’ support for Zeiders initiatives has expanded to include recruitment outreach and specialized support for the Zeiders corporate development efforts within the federal marketplace.