Department of Homeland Security (DHS)
Bureau of Immigration and Customs Enforcement (ICE)
The Department of Homeland Security (DHS) Bureau of Immigration and Customs Enforcement (ICE) faces a great challenge when it comes to border security, and is constantly seeking interested and qualified personnel to support mission-critical tasks. To efficiently attract candidates with the right skills and personalities, ICE has sought reliable partners to help develop advertising and engagement strategies, create communications products, execute campaigns and assess candidate draw and relative cost-benefit.
On several occasions, ICE has called upon DAI to create and execute high-volume, quick-win campaigns by developing and implementing:
- Communications outreach plans
- Media outreach strategies
- Print and online marketing collateral
- Recruiting strategies, including a focused recruiting website
- Evaluation of efforts to determine return on investment and additional areas for growth or improvement
These campaigns are typically fast-paced, intense efforts intended to generate high returns quickly. Depending upon the type of campaign and desired speed of the results, we have worked independently, as well as in partnership with other global advertising agencies.