GETTING YOUR MESSAGE WHERE IT NEEDS TO GO
Your message is engaging, thoughtful, and meaningful — check, check, and check. But how do you get it to the right audience, and how do you get them to respond? Continue reading
SELECTING THE BEST CHANNELS TO CARRY YOUR MESSAGE
A critical part of developing and implementing a communications strategy is selecting the channels and vehicles you will use to carry your message. Beyond print media; radio, TV, outdoor, mobile, and social media all offer you different ways to reach your audience. To properly leverage each one, or to decide which to employ, you need to understand the strengths of each. Continue reading
Making the holidays fun for little ones
Every year I get excited about the holidays, but when I think about the amount of work it takes to create holiday magic, I start to feel overwhelmed. Before I had kids, I easily created holiday cheer – I mean, it came with little-to-no planning. Now the holiday season comes with much more pressure. Continue reading
The people I am close to give me comfort and hope
It can be hard at times to see and remember the things for which you are grateful. Looking back at this past year (which flew by… right?), it was challenging. Continue reading