GETTING YOUR MESSAGE WHERE IT NEEDS TO GO

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Your message is engaging, thoughtful, and meaningful — check, check, and check. But how do you get it to the right audience, and how do you get them to respond? Continue reading

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SELECTING THE BEST CHANNELS TO CARRY YOUR MESSAGE

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A critical part of developing and implementing a communications strategy is selecting the channels and vehicles you will use to carry your message. Beyond print media; radio, TV, outdoor, mobile, and social media all offer you different ways to reach your audience. To properly leverage each one, or to decide which to employ, you need to understand the strengths of each. Continue reading

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HOW TO COMMUNICATE EFFECTIVELY WHEN YOU CAN’T COMMUNICATE DIRECTLY

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All communicators want to have a direct line to push their messaging forward, but what happens when you can’t control the timing, vehicle, or even the message’s content? Continue reading

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TOP 3 TIPS TO HELP YOUR USERS NAVIGATE THEIR DIGITAL WORLD

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These days, nearly everything we do is online. You enroll online in a game theory course through Coursera. Continue reading

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