JANUARY 2018 DAI SOLUTIONS ADVISOR

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As we get into 2018, it is important to remember the principles of good communications, and reinforce the best practices that are the hallmark of a successful venture. Good messaging is the bedrock of an effective communications campaign. A message that elicits an emotional response and spurs a positive action by your audience is key.… Continue reading

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GETTING YOUR MESSAGE WHERE IT NEEDS TO GO

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Your message is engaging, thoughtful, and meaningful — check, check, and check. But how do you get it to the right audience, and how do you get them to respond? Continue reading

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SELECTING THE BEST CHANNELS TO CARRY YOUR MESSAGE

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A critical part of developing and implementing a communications strategy is selecting the channels and vehicles you will use to carry your message. Beyond print media; radio, TV, outdoor, mobile, and social media all offer you different ways to reach your audience. To properly leverage each one, or to decide which to employ, you need to understand the strengths of each. Continue reading

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HAPPY HOLIDAYS FROM DAI SOLUTIONS

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Happy Holidays from DAI Solutions. Come share this special season with us by visiting our holiday website. Continue reading

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LEADER ENGAGEMENT DRIVES EMPLOYEE ENGAGEMENT

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As executives, we are responsible for our organization’s performance. Instinctively, we know that to achieve our mission, we need employees to do their part. These instincts are supported by a great deal of research about employee engagement and why it is important. What often gets lost in this trove of information is the role we as leaders play in creating an environment where employees remain engaged. Continue reading

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