WHY YOU SHOULD HAVE A RESPONSIVE WEBSITE…NOW
By Cindy Nguyen, DAI Solutions Project Manager
First, do you know what a responsive website is?
Well, let’s boil it down to the basics: a responsive website adapts to all screen sizes no matter what kind of device it is displayed on. So instead of building multiple websites — one for mobile devices, another for desktop computers — a responsive website provides easy reading and navigation across a wide range of devices.
Awesome right? It truly is because now you can deliver the same content to all visitors through one website, one of your most valuable communication tools. Here are some compelling reasons to invest in a responsive website now:
80 percent of internet users own a smartphone. (Smart Insights, 2015)
Mobile media use is now greater than desktop and other media. Think about it. How are you consuming content these days? Is it on your phone or tablet?
48 percent of consumers start mobile research with a search engine. (Smart Insights, 2015)
So when that user finds you on their mobile device, don’t provide them a teeny tiny site, provide them with a responsive web design (RWD) that mirrors the content they would find on their computer.
33 percent of consumers start mobile research with a branded website. (Smart Insights, 2015)
Hmmm, they check out your branded site first? Make sure they can access it and read it, and that your content is strong enough to make your organization the brand authority in your niche.
68 percent of companies have integrated mobile marketing into their overall marketing strategy. (Salesforce, 2015)
Ok, so don’t be scared – you aren’t the first or last organization making mobile a priority. Mobile is not a technology trend that is going away – it’s growing and shaping how we will continue to consume content.
83 percent of mobile users say that a seamless experience across all devices is very important. (Wolfgang Jaegel, 2015)
When your audiences visit your website on a desktop or a mobile device they should receive the same experience or a very similar experience.
At DAI Solutions we develop award-winning websites with the understanding that people should be at the center of your universe. The content on your website should be clear and visitors should be able to easily take the desired actions for achieving your organizational goals. When beginning the journey to redesign a website, there are several steps that must be taken to effectively meet goals and objectives:
- Discover — in the discovery phase gather all of the information necessary to develop a user-centered solution.
- Plan — to provide an effective strategy, gather accessible information such as web analytics, user research, comparative analysis and target audiences.
- Implement — develop content, build wireframes, design and develop the site and conduct testing.
- Measure — monitor analytics, adjust site content as needed and maintain and update site content on a regular basis.
At DAI Solutions we look forward to helping you step into mobile in a responsive way. Get in touch with us at firstname.lastname@example.org.